Who We Are
At S4 Sweets Inc., we are proud to be a Canadian food manufacturer specializing in premium dates and Maamul products. Our goal is to bring the authentic flavors of the Middle East to Canada with the highest standards of quality, safety, and consistency.
Our Specialty
At S4 Sweets Inc., we believe in creating moments of joy. Our specialty lies in delivering cookies that are rich in taste, natural in essence, and memorable in experience.
Maamoul Cookies
Experience the delight of Maamoul. Crafted carefully with high-quality ingredients, this treat guarantees a rich, memorable flavor—perfect for a moment of guilt-free indulgence.
$1.49 – $45.99
A Note from Leadership
As the CEO of S4 Sweets Inc., I am proud to lead a company built on the values of quality, authenticity, and trust. From the very beginning, our vision has been clear: to bring the rich tradition of dates and Maamul into the Canadian market with a strong commitment to excellence and reliability.
Canada is a country that celebrates diversity, and we believe our products reflect that spirit — connecting cultures and communities through the universal love of food. At S4 Sweets Inc., every step of our process, from sourcing the finest ingredients to delivering finished products, is guided by care, responsibility, and a promise to our customers.
Our mission is not only to provide premium sweets but also to become a trusted partner for Canadian wholesalers, retailers, and businesses who share our passion for delivering quality to consumers. Together, we are building a brand that represents both tradition and innovation.
I invite you to join us on this journey, as we continue to expand our reach, strengthen our partnerships, and bring authentic taste to every Canadian home.
With gratitude,
Hussein Assfour
CEO – S4 Sweets Inc.